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Research papers

Respondent authenticity

It has long been an unsolved problem of online market research conducted by means of Access panel sample surveys, that there has been no possibility to verify whether a participant in a survey is really the same who was requested to take part in the...

Catalogue: Panel Research 2007
Authors: Christoph Irmer, Bernd Wachter
Company: PSYMA GROUP AG
February 15, 2007